Traditional product management and digital transformation

About the traditional and offline product management course

This course helps managers in traditional companies, manufacturing, and trade connect modern product management strategies with traditional markets and successfully lead digital transformation and online sales of physical products.

Key benefits of joining:

• Modern product concepts and how to apply them in traditional and physical industries
• Developing omnichannel marketing and distribution strategies
• Aligning the supply chain and offline distribution with digital platforms
• Lower operating costs and a larger market share by digitizing services

Course syllabus:

1. Digital transformation and the challenges of moving from a traditional business to a modern one
2. How traditional customers behave when they meet digital buying channels
3. Hybrid pricing, discounting, and managing distribution channels
4. Supply-chain optimization and inventory management for online sales
5. Building digital product surfaces (website, app, and customer portal)
6. Change management in traditional organizations and aligning people with the shift

What comes with the course:

💻 Unlimited access: Permanent access to videos and practical files.
👥 3 live troubleshooting sessions: Private online advisory sessions with the instructor.
🎁 50% loyalty discount: A 50% discount code for all later courses and services.