Product advisory
Looking to start your startup, but what you know is still only an initial idea? Perhaps you have just raised capital and are struggling to grow the product and the business? You may be a large business that does not want to get tangled in launching a new product yourself?
Book 30 minutes of free advisory
The TMC product advisory group offers distinct services to help with product and business design, development, and growth. Depending on the size and needs of your team or company, the collaboration plan and service are designed uniquely and presented to you as a proposal. The kinds of services we can offer are listed below.
Growth and getting the product in order
Idea-stage pack
The best option for an initial look at ideas
- Pitch deck and review file
- Two-year financial plan
- Product roadmap and backlog for technical implementation
- Suitable for ideas that:
- Are simple and have no complex twist
- Already have implemented domestic examples
- Do not need a backlog for technical implementation
12,000,000 Toman
Professional pack
The best option for complex products
- Pitch deck and review file
- Two-year financial plan
- Product roadmap and backlog for technical implementation
- Suitable for ideas that:
- Have complex product flows and revenue models.
- Already have implemented domestic examples.
- Need a backlog for technical implementation.
18,000,000 Toman
Global special pack
The best option for a full review of foreign ideas
- Pitch deck and review file
- Two-year financial plan
- Product roadmap and backlog for technical implementation
- Suitable for ideas that:
- Need a review of foreign markets.
- Have complex product flows and revenue models.
- May not have domestic examples.
- Need a backlog for technical implementation.
27,000,000 Toman
Product advisory for ideas still in your head
We help you walk the path of launching a new idea at a much lower financial and time cost and reach what you are looking for faster. Sometimes you go to software teams to build your idea, which can create a very large cost, while you still do not know whether the market actually needs your product. This is one of the places we can stand with you and, working with the engineering team, steer the product path so you take the least loss.
Your needs at this stage:
- Maturing the idea
- Product design
- Collaboration on product development
- Taking the product to market
- Preparing the product development team
- Product growth
What services do you get at each of these stages?
Maturing the idea
- A full review of the idea (including sessions to unpack where the idea came from and everything that can help understand it better, as well as your advantages in executing it)
- Review of a suitable space for this idea to exist
- Review of the current competitive landscape
- Review of revenue models that can be implemented and used
- A final idea proposal for the project owner
Product design
- A complete list of product capabilities
- Phasing product capabilities in each version for going to market
- Preparing product sketches and wireframes
- Designing the product user interface
- Planning product MVPs to test the product in the real world
- A final proposal covering product capabilities, release phasing, UI and UX, and methods for testing different parts of the product by building an MVP
Collaboration on product development
- Writing complete product user stories for implementation
- Setting up task-management tools and similar for the product team
- Planning product-team sprints
- Attending planning sessions and sprint product demos
- Reviewing the product’s marketing capabilities and implementing them (analytics tools)
Taking the product to market
- Marketing planning
- Cost estimates
- Preparing marketing materials
- Help launching marketing campaigns
- Reviewing each campaign’s results and proposing improvements
Product growth
- Analyzing current user behavior
- Reviewing uptake of each product capability
- Finding product weak points
- Offering different growth plans based on the owner’s needs (for example a plan to increase engagement)
Product advisory for a startup in the growth stage
If you are a startup or a business that has been in the market for a while, and you may even have raised capital, and in this phase you need rapid growth but you are stuck, and you think the current product is one of the things blocking growth, you can use our product advisory. You have probably looked at user churn in different parts and guessed that the problem is the product and that you need to optimize it—or even change direction. Our product advisory in this area has a complete program for understanding the precise cause. Before anything else you need a professional team that identifies your product’s weak points and gives you an improvement and growth plan.
Your needs at this stage:
- Identifying weak points in the current product
- Identifying quick wins
- Analyzing how product capabilities perform
- Behavioral analysis of users
- Increasing engagement, sales, and retention
- Product positioning
- Preparing the product team
What services do you get at each of these stages?
Identifying weak points in the current product
- An initial and complete review of the current product
- Accessing existing data on user and product performance
- Running needed tests such as usability with different users
- Direct interviews with current users (if needed)
Identifying quick wins
- A closer review of the product
- Tests in real conditions (A/B testing)
- Building suitable MVPs to test the product
Analyzing how product capabilities perform
- Reviewing capabilities from a user-experience view
- Reviewing user drop-off at different steps of a flow
- Sometimes even deciding to remove a capability
Behavioral analysis of users
- LTV of each user
- The gap between signup and becoming a customer
- Where customers churn
- User habits when using the product
Increasing engagement, retention, and sales
- Running various related tests in these areas
- Collaborating with marketing on customer communication channels
- Reviewing the product revenue model
Product positioning
- Help defining the position of the company/startup’s product or products
- Defining the current position
- A map of product positions in the relevant market
Preparing the product team
- Reviewing and analyzing the roles the product team actually needs
- Help implementing product processes more effectively
- Structuring where product-team members sit
- Help with hiring and writing the required duties and capabilities
Product advisory for large businesses
If you are a large business, or a startup that has already passed its growth stages and now holds a large share of the market, you will certainly have various product needs. These include product-team structure and leading the product in a competitive market. Our product advisory helps you shape your team for the current conditions and prepare the product to get larger and even enter new markets.
Your needs at this stage:
- Help discovering new markets for the product (side businesses and similar)
- Help improving product-team structure
- Help managing the product backlog
- Reviewing product weak points
- Help increasing product-user engagement
- Running specialist workshops for product managers
What services do you get at each of these stages?
Discovering new markets
- Reviewing recurring processes and patterns users follow in the product
- Reviewing how product competitors launch new side businesses
Improving product-team structure
- Reviewing the current state and frame of the product team
- Finding a suitable structure for the product team
Managing the product backlog
- Help with prioritization
- Collecting customer feedback in a sound, principled way
- A frame for choosing or not choosing requests for new product capabilities
- Methods and tools for collecting and managing the backlog
Identifying weak points in the current product
- An initial and complete review of the current product
- Accessing existing data on user and product performance
- Running needed tests such as usability with different users
- Direct interviews with current users (if needed)
Increasing engagement, retention, and sales
- Running various tests related to these areas
- Collaborating with marketing on customer communication channels
- Reviewing the product revenue model
Running specialist workshops for product managers
- Implementing Scrum in the product team
- Preparing product-manager interns to join the team
- Writing user stories
- Prioritizing requirements
- Lean product management
- Analyzing product capabilities
Contact email: hi [at] theminiceo.ir