Continuous Discovery

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Continuous Discovery treats discovery as a weekly team habit, not a separate project with a final report. Teresa Torres collected the approach in Continuous Discovery Habits: talk to customers every week, put opportunities on an Opportunity Solution Tree, and test hypotheses with small experiments.

Core habits

• Weekly interviews: at least one structured customer conversation a week, not a research wave every quarter.
• Three in the room: the product manager, a designer, and an engineer hear the same story so the translation from need to solution does not drift.
• Hypotheses, not ideas: every solution is a claim you can disprove.
• Cheap tests: before a build sprint, reduce risk with a prototype, a fake door, or a message test.

When it helps

When the team only delivers, then learns after release that it solved the wrong problem. Continuous Discovery feeds Dual-Track Agile: discovery and delivery move in parallel.

Further reading: Customer Development, Jobs To Be Done, and Product Talk.