Product management course
A complete guide to starting as a product manager in an organization
The product and business management course is 6 practical weeks for learning and practicing product management so you can apply it in a new organization. The course is based on The Product Manager’s Survival Guide, and other people’s experience is used to go deeper into the book’s ideas.
Why a product management course
Product management is one of the ideas that has been added to the software-development process in recent years. Product management is an interdisciplinary job (the intersection of engineering, user experience, and business teams). In interdisciplinary jobs, gaining enough knowledge and skill in every area takes time.
In that situation, taking training courses and learning from experienced people helps you gain current knowledge grounded in real-world experience.
There also needs to be a connection between what is taught in class and the real experiences and problems of businesses, so the teaching settles in participants’ minds.
6 weeks
Lessons, quizzes, and a practical project
22 video lessons
11 book-review videos and 11 deep-learning videos
6 live sessions
1 hour of group Q&A
Benefits of the product management course based on The Product Manager’s Survival Guide
Fully interactive
This course is run fully interactively. Each week there is a live class with the course facilitator and the students, and that chapter’s questions are asked in depth in a fully interactive space. So you are not buying a few videos; you are buying a complete course.
Based on the book
This course is fully based on the book written by Steven Haines, founder of Sequent Learning Networks, and authored from experience and research. So you can be confident you have access to reliable content, gathered by someone with experience.
Practical exercises
At the end of each chapter there is an exercise so you meet that chapter’s ideas in an operational way. Your exercises are reviewed and checked by other participants in a space set up for that purpose.
Introductions to organizations
At the end of the course, participants who earn an acceptable score are introduced to companies connected with the group.
About The Product Manager’s Survival Guide
The Product Manager’s Survival Guide is for people who want a more operational look at the details of working as a product manager in a company. The book is about understanding conditions, the market, and the organization, and it covers a product manager’s soft and hard skills in a new organization, as well as discovering and exploring a product you have inherited.
About Steven Haines
Steven Haines is the founder of Sequent Learning Networks, a global product-management advisor and teacher based in New York City. He is also the founder of The Business Acumen Institute and has written several books on product management. His other well-known books include The Business Acumen Handbook and Managing Product Management.
Course structure and syllabus
In this course, the following topics and syllabus items are taught:
- Product fundamentals
- Strategic product concepts
- Product management
- Development methodology
- Product-management standards
- Product standards
- Product-manager soft skills
- Working with data
In addition to the items above, you will also get to know these tools:
- Trello; Taskulu, ClickUp, Asana, Notion, Jira;
- Figma; XD
- Hotjar
- Google Tag Manager, Google Analytics, SEO, and Google Optimize
Frequently asked questions
How long is this course?
The course has 11 chapters and takes 11 weeks. After that there is one more week for wrap-up and a final exam.
Who is this course for?
This course is for people who have already learned the core product-management skills, have had a short stint in a role, and want to join a new company and pull their experience and learning together.
Who is a product manager?
Product management is responsible for the product’s success across its entire lifecycle. The product manager is the link between company leadership and the product-development team, and the approach is to identify and specify the organization’s goals and match them to the product. A product manager offers a unique product vision based on customer needs and market analysis.
Will I be able to work in a specialist way with the product-management software named above?
Teaching in this course is at the level of getting to know the tools. You will need to go deeper later into whichever tools you need more.