Product management guides
Product Planning & Discovery

Product Planning & Discovery

Part 3: Product Planning & Discovery

In this phase, ideas become concrete requirements and the product roadmap is shaped.

  • 3.1: Ideation & Idea Management

  • Brainstorming techniques

  • Collecting feedback from customers and stakeholders

  • Idea-management systems

  • 3.2: Defining Requirements

  • Writing user stories and acceptance criteria

  • The Product Requirements Document (PRD)

  • How a PRD differs from an MRD (Market Requirements Document)

  • 3.3: Prioritization

  • Prioritization techniques (RICE, MoSCoW, Kano Model, and more)

  • Creating and managing the product backlog

  • 3.4: Product Roadmap

  • What a roadmap is — and what it is not

  • Types of roadmaps (theme-based, outcome-based, and more)

  • How to build and present an effective roadmap

  • Roadmapping tools