Talking to Humans

Talking to Humans teaches you, in a thorough yet short and accessible way, how to get out of the building. It guides enthusiasts and entrepreneurs the right way: how to find interview subjects, how to structure and run effective interviews, and how to learn from them. Giff (the author) offers stories as well as strategies, tactics, and the most useful ways of doing the work, to help you succeed in your customer-discovery interviews.

If you are a student, an aspiring entrepreneur, or a product manager trying to create value for a company or a product, you should read this book. Talking to Humans is packed with lessons and practical advice that let you make the best use of your time.

Talking to Humans is a complete complement to the existing body of work on customer development. If you teach entrepreneurship or run a startup accelerator, you should make it required reading for your teams.