Product Growth & Optimization

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Part 5: Product Growth & Optimization

After launch, the product manager’s work is not done. This part covers analyzing performance, gathering feedback, and growing the product.

• 5.1: Data Analysis & Metrics

• The AARRR framework (Pirate Metrics)

• Product analytics tools (such as Google Analytics and Mixpanel)

• A/B testing and conversion-rate optimization

• 5.2: Product Lifecycle Management

• Lifecycle stages (introduction, growth, maturity, decline)

• Strategies for each stage

• 5.3: Customer Feedback & Iteration

• Building feedback channels

• Analyzing feedback and acting on it

• An iterative product-improvement process