Product management guides
Product Strategy

Product Strategy

Part 2: Product Strategy

This part covers how to define vision, goals, and the path the product will take. Strategy is the backbone of all product-management work.

  • 2.1: Product Vision & Mission

  • How to write a strong product vision

  • Aligning vision with company goals

  • Tools such as the Product Vision Board

  • 2.2: Market & User Research

  • Competitor analysis

  • Market analysis and spotting opportunities

  • Building user personas

  • Customer journey mapping

  • Research methods (interviews, surveys, data analysis)

  • 2.3: Positioning & Messaging

  • Defining a unique value proposition

  • Product positioning frameworks

  • Choosing a target audience

  • 2.4: Business Model

  • Business Model Canvas

  • Pricing strategies

  • KPIs and success metrics

  • Introduction to OKRs (Objectives and Key Results)