Product management guides
Development & Go-to-Market

Development & Go-to-Market

Part 4: Development & Go-to-Market

This part covers working with engineering to build the product and planning a successful launch.

  • 4.1: Working with Engineering

  • Delivery process (grooming, sprint planning)

  • Managing technical debt

  • Effective communication between product and engineering

  • 4.2: Design & UX

  • Working with design (UI/UX)

  • Principles of user-centered design

  • Wireframes, mockups, and prototypes

  • 4.3: Testing & QA

  • Alpha and beta testing

  • Usability testing

  • The product manager’s role in QA

  • 4.4: Go-to-Market Strategy

  • Planning a product launch

  • Coordinating with marketing, sales, and support

  • Preparing documentation and training